How do I get rid of wrinkles?

Unless you’re willing to take drastic measures through cosmetic surgery, it’s unlikely you’ll get rid of wrinkles entirely. At Clarins, we see the beauty in every age and believe in embracing the skin you’re in by making the best of what nature gave you.

You may have noticed when wrinkles start to appear, they tend to follow the lines of your facial expressions and these may be similar to those of your parents - this is genetic and not naturally something that can be fought or changed. But why fight or change them? Showing your emotions and expressions through your face is evidence of a full and joyous life - which is beautiful (and something to celebrate)!

While procedures, skin care products or lifestyle changes can't stop or reverse the natural aging process, you can take active steps to prevent premature signs of aging. At Clarins, we believe in beauty for all ages. This means loving the skin you're in and having the right products to take care of it throughout every stage of your life, leaving you confident and happy in your skin. Taking care of your physical health and wellbeing, feeding your largest organ - your skin - with healthy, nutritious and fresh food and staying hydrated all help your skin to look its best. This also helps you to feel your best - which makes you glow from the inside out. Try minimising stress where you can, protecting skin with a high SPF and getting plenty of sleep to help your skin on the inside - treating skin with products targeted to your age group and skin type on the outside.

Our anti-aging and anti-wrinkle products are packed full of powerful plant extracts to smooth and firm skin over time, minimising the appearance of wrinkles and keeping skin soft, supple and nourished, too. To reduce fine lines and smooth the effect of deeper wrinkles, we recommend maintaining a good anti-aging skin care routine and using targeted products on areas that tend to age faster than others, such as the forehead, around the eyes, neck and jawline.

How will I know when to start using anti-aging cream?

It can be difficult to decide when to start using an anti-aging cream, especially if you’re not sure which product is best for you. If you’re in your late 20s or early 30s, you may wonder - when do wrinkles appear? And should I start using an anti-aging cream before, as a preventative measure, or after when I can see a difference?

After decades of research, our scientists have found that skin does not begin to show the first signs of aging until your 20s where sun damage, a stressful lifestyle and lack of hydration and sleep start to take their toll on skin. Therefore our anti-aging skin care begins from mid 20s onwards with our Hydra-Essential range, leading to our Multi-Active range for your 30s, designed to target the first few fine lines that begin to make an appearance. Follow up with our Extra Firming range in your 40s, then our Super Restorative range in your 50s, 60s and beyond. We want you to feel beautiful at any age, so we recommend maintaining a healthy ‘inside and out’ approach alongside your skincare routine; staying hydrated, eating food that is good for you and getting plenty of sleep will all help your skin to glow and maintain a youthful appearance.

Don’t forget to smile - the ultimate shortcut to radiant skin!

How are wrinkles formed?

Wrinkles are formed and caused by a number of factors, the majority of which fall into three main categories - natural, lifestyle and genetic. Naturally, skin starts to age in your 20s, but the effects of aging don’t tend to show on your face until your mid-30s when skin starts to thin. You may have noticed when wrinkles start to appear, they tend to follow the lines of your facial expressions and these may be similar to those of your parents - this is genetic and not naturally something that can be fought or changed. Wrinkles caused by your lifestyle, however, can be targeted or slowed by making a few changes to your habits, such as protecting skin with a high SPF, staying hydrated, getting plenty of sleep and using products targeted to your age group and skin type. Wrinkles are a natural part of aging and we say - embrace them!

When do wrinkles start?

Wrinkles tend to start showing in your mid-30s. This is due to a few key factors; a lack of hydration, the gentle decline of collagen as you age and external factors and stressors, such as pollution, lack of sleep, stress and sun damage. So what wrinkles are normal at 30? And where do wrinkles appear first? Wrinkles can appear anywhere on your face and often form along the lines of your facial expressions or where genetically you are predisposed to lines. The most common culprits tend to be fine lines across your forehead and around your eyes, as skin starts to thin and show signs of sun damage over time. With our Multi-Active skin care range for age 30 onwards, we recommend using an anti-aging day cream with SPF to keep skin moisturised and protected.

Can wrinkles be reversed?

You can minimise the appearance of wrinkles over time, by maintaining a healthy lifestyle and taking good care of skin. With an anti-aging skin care routine, you will start to see a difference in overall texture and tone. If you want to give your complexion that extra boost, we recommend using an anti-aging serum to smooth and firm deeper layers of skin, then following up with targeted anti-wrinkle treatments on trouble areas.

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